Aug 2026
The AI Marketing Playbook 2026: What Actually Works
What two years of real AI marketing campaigns taught me: predictive lead scoring, personalization at scale, and the tools that turned out to be vapor.
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Aug 2026
Predictive Analytics in Marketing: A Head of Marketing's Honest Assessment
A Head of Marketing shares real experience using predictive analytics at SSI SCHÄFER Switzerland. What actually changed, what didn't, and what you should know.
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Jul 2026
SEO Consulting: Costs, How It Works, and When You Need an SEO Consultant
What does an SEO consultant cost, and when is one worth it? An honest guide to SEO consulting pricing models, the process, and consultant vs agency.
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