Fix the technical base.
Crawl, indexation, site structure and page speed first, so content investment was not poured into a leaky bucket.
PROJEKT / SEO · 2018
DACH e-commerce: 5x organic traffic
Organic traffic for a DACH e-commerce group grown from 2,000 to 10,000 monthly visits, and a new brand launched from zero to 1,000 monthly organic visitors in one year.
FIG. 01 client confidential
A multi-country shop whose organic visibility had stalled: technical debt, thin category content, and no market-specific strategy for Germany, Austria, Switzerland and Italy.
A new house brand that had to be built from zero, against established competitors, in its first year.
02 · Ansatz
Was ich getan habe
Build market by market.
Country-specific keyword research and landing pages per market, not one-size-fits-all translations.
Feed the funnel with content.
Category content and buying guides mapped to each stage of the purchase path.
Launch a brand from zero.
The new brand reached 1,000 monthly organic visitors within its first year.
Was sich verändert hat
Five times the organic traffic in twelve months, four countries growing in parallel, and a new brand with a real organic base at the end of year one.
5x
Organic traffic in 12 months
10000
Monthly organic visits, up from 2,000
4
Countries: DE, AT, CH, IT