Fix the technical base.
Crawl, indexation, site structure and page speed first, so content investment was not poured into a leaky bucket.
案例 / SEO · 2018
DACH e-commerce: 5x organic traffic
Organic traffic for a DACH e-commerce group grown from 2,000 to 10,000 monthly visits, and a new brand launched from zero to 1,000 monthly organic visitors in one year.
FIG. 01 client confidential
A multi-country shop whose organic visibility had stalled: technical debt, thin category content, and no market-specific strategy for Germany, Austria, Switzerland and Italy.
A new house brand that had to be built from zero, against established competitors, in its first year.
02 · 方法
我做了什么
Build market by market.
Country-specific keyword research and landing pages per market, not one-size-fits-all translations.
Feed the funnel with content.
Category content and buying guides mapped to each stage of the purchase path.
Launch a brand from zero.
The new brand reached 1,000 monthly organic visitors within its first year.
带来的改变
Five times the organic traffic in twelve months, four countries growing in parallel, and a new brand with a real organic base at the end of year one.
5x
Organic traffic in 12 months
10000
Monthly organic visits, up from 2,000
4
Countries: DE, AT, CH, IT