Sell the stay direct.
Apartment pages, a Lipari guide built for organic search, and a booking flow that ends on Stripe, not on a commission platform.
ПРОЕКТ / E-COMMERCE · 2026
EoliaStay: direct booking in 7 languages
Two sea-view apartments losing margin to OTA commissions. A direct-booking site in 7 languages with Stripe payments, fed by Google Ads I run myself and by an organic engine that now outgrows the ads. Every booking attributed, zero commission paid.
FIG. 01 eoliastay.com
The property sold through booking platforms that took a cut of every stay and owned the guest relationship. Raising direct bookings meant competing with the OTAs on their own search turf.
The audience is international: German, Italian, French, English, Spanish, Russian and Chinese guests all search differently.
02 · Подход
Что я сделал
Ship in 7 languages.
EN, IT, DE, FR, ES, RU and ZH, with localized URLs and hreflang so each market ranks on its own terms.
Track every euro of revenue.
GA4 and GTM on the full funnel, cross-domain through Stripe, so ad spend maps to bookings.
Run tight paid search.
Small daily budget, exact-match intent, constant pruning. 201 clicks at €0.43 average CPC in the first 11 days.
Build the organic engine.
A Lipari guide and a multilingual blog answering what guests actually search for. Organic clicks grew tenfold from April to July, and in August organic sessions passed the paid ones.
Что изменилось
The owner now takes direct reservations from DACH and international guests, keeps the full margin, and knows exactly where each booking came from. Five months in, the organic engine delivers more search traffic than the ads.
7
Languages live
€0.43
Average cost per click
6
Direct bookings in the first 11 days
10x
Organic click growth, April to July
67%
Of search sessions now organic
Organic growth, month by month
The Lipari guide was planned as an asset, not decoration: pages answering what guests search before they book, in their own language. Five months in, it ranks on page one for real local queries and the growth is compounding.
What the site ranks for
| QUERY | POS | IMPR |
|---|---|---|
| il corallo lipari (a restaurant in Lipari) | #7.6 | 60 |
| calette lipari (coves in Lipari) | #8.5 | 60 |
| spiagge libere lipari (free beaches in Lipari) | #5.4 | 41 |
| lipari spiagge libere (Lipari free beaches) | #5.8 | 35 |
| spiaggia libera lipari (free beach in Lipari) | #6.9 | 29 |
| best restaurant lipari | #8.8 | 12 |
| lipari calette (Lipari coves) | #9.1 | 10 |
Average Google position, April to August 2026
Where the organic demand comes from ItalySpainFranceSwitzerlandGermanyUnited KingdomUnited StatesBelgiumNetherlandsRussiaAustraliaAustriaCzechiaDenmarkEgypt