Design for the price tag.
A dark, editorial trilingual site (EN, DE, IT) with a signature-piece hero, collection pages and a made-to-measure request flow. Boutique, not webshop.
WORK / E-COMMERCE · 2026
MD LederAtelier: local demand at CHF 6 a day
A master leather artisan selling one-of-a-kind bags up to CHF 3,800. A trilingual showroom that justifies the price tag, plus a local Google Ads campaign that brings made-to-measure inquiries on a CHF 6 daily budget.
FIG. 01 mdlederatelier.com
Justify luxury prices online and turn visitors into made-to-measure requests, in a market where the workshop is 20 minutes from nowhere.
The ad budget had to stay tiny: CHF 6 a day. Every click had to count.
Approach
What I did
Track every inquiry.
GA4, GTM and conversion events on each request, so the campaign optimizes to real demand.
Hunt local intent only.
Seven tight ad groups on repair and atelier searches, exact geography, no broad match.
What changed
First week live: 38 clicks, a 10% click-through rate, CHF 1.03 average CPC, and two qualified inquiries for custom work.
2
Qualified inquiries in week one
CHF 1.03
Average cost per click
10%
Click-through rate